Amazon Prime Time

  • Oct 16, 2020 Director Garrett Bradley’s award-winning documentary Time, now streaming on Amazon Prime, is an immersive, engrossing film that chronicles one woman’s unyielding quest to free her husband from.
  • After your free trial, Amazon Prime is just CDN$ 7.99/month (plus any applicable taxes). Quebec residents receive an initial 2-month membership for CDN$ 7.99, instead of a free trial.
  • Apr 26, 2021 Amazon customers are only eligible for one free trial of Prime every 12 months. That means if you cancel your membership, and decide to give Amazon Prime another try, you'll have to immediately.


(Photo by Amazon/courtesy Everett Collection. Thumbnail: Fox/Courtesy Everett Collection.) 100 Best Movies on Amazon Prime (May 2021) You could spend a few weeks watching every Amazon Prime movie and still only end stuck somewhere in the birdsong video section, so Rotten Tomatoes is using our Tomatometer to find the very best movies on Prime, delivering to you our guide of 100 best movies.

  • Amazon Optimus PrimeAll Things D
  • Why Amazon Prime Could Soon Cost You Next to NothingWired
  • Inside Amazon Prime’s ‘explosive’ growth: 10 million members and profitableGeekWire

Amazon’s competitors — a group that basically includes every retailer under the sun nowadays — have more reasons than ever to fear the world’s largest e-retailer. Membership in Amazon Prime, the service that includes unlimited free two-day shipping and tends to boost customer spending at Amazon dramatically, has doubled in less than two years. Analysts predict it’ll easily double again by 2017.

Last week, a report from Morningstar and Consumer Intelligence Research Partners (CIRP) estimated that there are now 10 million subscribers to Amazon Prime, which offers free streaming of thousands of movies and TV shows and, most important, free two-day shipping on most Amazon purchases. The service usually costs $79 annually, though it’s cheaper for college students ($39 annually, after six months free).


It’s unclear exactly how many Prime subscribers there are at any given time (Amazon doesn’t make this info public), but it sure looks like membership soared. It’s been estimated that there were fewer than 7 million subscribers at the start of 2012 and about 4 million members in the fall of 2011. The numbers have likely been boosted by Amazon including free Prime trials with sales of the Kindle tablet, but even so, the increases are impressive — and are presumed to keep occurring with regularity. The Morningstar report predicted that there could be 25 million Prime members by 2017.

(MORE:Is There a Future for Same-Day Delivery? How About Online Grocery Shopping?)

Even more interesting than the growing Prime ranks is what Prime seems to do to subscribers. A 2010 Businessweek story stated that Amazon Prime broke even within three months of launching, not the two years predicted by its creators. That’s because customers spent as much as 150% more at Amazon after they became Prime members. Subscribers not only ordered more often, but after paying the $79 fee, they started buying things at Amazon that they probably wouldn’t have in the past. Since shipping was always speedy and free, members saved themselves a trip to the store for things like batteries and coffee beans. “In all my years here, I don’t remember anything that has been as successful at getting customers to shop in new product lines,” Robbie Schwietzer, vice president of Amazon Prime, told Businessweek.

The net result of Prime membership — and the thing that has to scare the bejesus out of Amazon’s competition — is that it tends to cause subscribers to stop shopping anywhere else. It’s assumed that Amazon’s prices are competitive. With Prime, shipping costs become a total nonissue. Subscribers automatically defer to shopping at Amazon first because they know shipping is free. And when they spot something they like at another retailer’s site or in a store (yes, it still happens), Prime members are likely to see if Amazon also sells the item. Chances are, Amazon does, the price is about the same or better, and two-day shipping is, of course, thrown in for free.

Sure, Amazon “pays” for all the shipping on Prime orders. A 2011 investigation estimated that the average Prime member used $55 worth of shipping and $35 in digital content annually. That’s $90 total, so Amazon was “losing” $11 annually by collecting its $79 membership fee.

Regardless of what might seem like a net loss, Amazon Prime has been and continues to be a hugely profitable enterprise for the e-retail giant. A Prime member now makes $1,224 in Amazon purchases each year, on average, compared with $505 for non-Prime customers. After factoring in costs incurred for shipping and streaming, the average Prime member yields Amazon $78 more in profits than other customers, according to Morningstar. Yep, it’s nearly equal to that $79 membership fee.

(MORE:Best Buy Swears Shoppers Don’t Have to Bother Showrooming Anymore)

Wired notes that “Amazon could cut the price by $50 and still make far more than what the company makes off non-Prime customers.” Such a decreased price would probably boost Prime membership through the roof, as more shoppers would find it worthwhile to pay the fee in exchange for a year’s worth of unlimited two-day shipping. “They should be able to give Prime away for free,” says CIRP partner Michael Levin.

An extreme Prime price cut could wreak havoc throughout the retail world. Just imagine if, suddenly, tens of millions of consumers doubled their annual spending at like previous Prime customers have done. Such a change would hammer Amazon’s online and brick-and-mortar competition, and probably also hurt the chances of emerging same-day-shipping services, whose fees fewer would be willing to pay. When two-day shipping is always free, after all, it’s much harder to justify forking over $10 or more to get an item a little quicker. (Amazon also offers same-day shipping in several major cities, and it gives a discount on the expedited service for Prime members.)

That said, there are reasons why Amazon is likely to maintain the Prime fee structure as is. Sure, there are all those millions of $79 yearly fees to consider. That’s easy money for Amazon. And based on expanding Prime-membership numbers, the world’s largest e-retailer doesn’t appear to need help growing its subscriber base.

But there’s more to it than that. From the get-go, many Prime members have been motivated to spend more at Amazon not just because prices were good and shipping was free, but because they want to get their money’s worth out of their $79. If a customer is not ordering all that much, the subscription fee isn’t worth paying. If Prime fees go away, the compulsion to “get your money back” goes away too. When something is free, consumers tend to think it’s not particularly valuable.

(MORE:Hurray for $4 Beers! Baseball Teams Stop Ripping Off Fans with Jacked-Up Concessions)

Of course, there are many options in between $0 and $79. Amazon is famous for aggressive pricing tactics, and it has always seemed willing to accept smaller transaction profits so long as it wins the sale. “Your margin is my opportunity,” is a favorite quote from Amazon CEO Jeff Bezos. His company is driven to make more sales and attract more customers, and a cheaper Prime-membership fee would help with both.

Nadja Klier/Amazon Studios—2020 Paramount Pictures

THEM, a new series following a Black family that moves to Los Angeles in the 1950s, promises to thrill audiences in April 2021 when it lands on Amazon Prime Video. Also coming to the streaming platform in April is Tom Clancy’s Without Remorse, starring Michael B. Jordan as a Navy SEAL seeking to avenge the murder of his pregnant wife when he stumbles on an international conspiracy.

A collection of classic and beloved comedies are also streaming on Amazon Prime Video in April 2021, including My Cousin Vinny, Four Weddings and a Funeral and Forgetting Sarah Marshall. Here are all the series and movies available on Amazon Prime Video this month.

Here are the new Amazon Prime Video originals in April 2021

Available April 9


Available April 30

Tom Clancy’s Without Remorse

Here are the movies streaming on Amazon Prime Video in April 2021

Available April 1

A Hologram For The King

Anna Karenina

Art of Falling in Love

A Simple Plan

Because I Said So

Bob Roberts


Captain Kronos: Vampire Hunter

Chato’s Land

Cheech & Chong’s Still Smokin’

Cohen And Tate

Devil In A Blue Dress

Did You Hear About The Morgans?

Dirty Rotten Scoundrels

Evan Almighty

Forgetting Sarah Marshall

Amazon Prime Time

Four Weddings And A Funeral

Frankie & Alice

Girl With A Pearl Earring

Gunfighters Of Abilene



Head Of State

How To Train Your Dragon


Johnny English

Lady In A Cage

Larry Crowne

League Of Extraordinary Gentlemen

Lords Of Dogtown

Amazon Prime Time App

Love in Harmony Valley

Madea’s Big Happy Family

Madea Goes To Jail

Mad Max

Master And Commander: The Far Side Of The World

Men Of Honor Milk

Minority Report

Monster’s Ball

Moonrise Kingdom

Motel Hell

My Cousin Vinny

New In Town

Open Range




Sleeping With The Enemy

Smiley Face Killers

So I Married An Axe Murderer

That Thing You Do!

The Abyss

The Dead Zone

The Devil’s Double

The Gift

The Happening

The Hunting Party

The Lincoln Lawyer

The Man Who Could Cheat Death

The Pawnbroker

The Program

The Replacement Killers

The Skull

The Sum Of All Fears



Waiting To Exhale

What About Bob?

Available April 2


Available April 3

Blair Witch

April 7

Girl From Monaco



Amazon Prime Movie


The Answer Man

The Priest


Available April 12

Paranormal Activity 4


Available April 14


Cézanne Et Moi

Terror’s Advocate

Available April 16



Available April 21


Muay Thai Giant

The Hero Of Color City

Venus And Serena

April 26

The Artist

April 28


Barry Munday

Harlem Aria


The Commune

The Warlords

Here are the TV shows streaming on Amazon Prime Video in April 2021

Available April 1

Aber Bergen: season 1

After the First 48: season 1

Anne+: season 1

Couples Therapy: season 1

Creepshow: season 1

Engine Masters: season 1

Garfield & Friends: season 1

Ice Road Truckers: season 1

Jacqueline and Jilly: season 1

Keeping Faith: season 1

Amazon prime time movies

Rectify: season 1

Survivor’s Remorse: seasons 1-4

The Adventures of Napkin Man: season 1

The Restaurant: season 1

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